Dan Staples’ Cape Cod business, Bayside Equipment, is a neighborhood fixture. Dan, John, and the rest of the staff at Bayside have been selling and servicing outdoor power equipment like lawn mowers, blowers, chainsaws, trimmers and snow throwers on Cape Cod for 30 years. Many area landscapers go to Bayside Equipment, on Main St. in East Dennis, for fast, reliable service.

WordPress Helps the Little Guy Compete

Despite a very loyal following, Dan still has to compete with “the big box stores,” especially for customers new to this area known for high-retirement and vacation property buying. So Dan chose WordPress partly to take advantage of the highly professional look and tools, which put him on an equal footing with the big stores.

The first Bayside website was built years ago; the technology behind the site, and the look and feel, made sense for the time, but it was clear the time had come for an update.

Screenshots of the old site - click to enlarge

SEO Breakthrough with WordPress Tools + Good Choices

“Search engine optimization” (SEO) refers to making the content on a website easy for search engines to “read” and “understand,” which in turn means customers will be able to find you more easily. Good SEO is a combination of intelligent site construction, regular use of SEO tools, and excellent content. WordPress makes it easy to take care of the first two of those.

The Bayside Equipment website was built using early-internet techniques (frames) – it made sense then, but that old technique was actually hurting SEO performance. Prior to the makeover, the site typically appeared in Google search results no earlier than half way down the third page of results.

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The Linnell family name goes back a long ways on Cape Cod, and when this father-daughter combo decided to dive into their own business, they picked the WordPress platform and a professional theme by iThemes.

Designed Organizers & Closets specializes in organization systems for your home on Cape Cod, the Islands, and southeast Massachusetts.

Original site - click to enlarge

Recently they decided that the original Designed Organizers & Closets website (click on the image on the left to see the old home page) needed it’s own “reorganizing.”

The old style menu buttons, too much text packed too densely, and a wide variety of type styles, together created an outdated look.

Interior pages had little-to-no SEO value whatsoever.

Though it was fine when first built, the Linnells knew they wanted a nicer look, and a lot more search engine friendliness.

Here are three screen grabs from the new Designed Organizers & Closets website.

The Linnell’s chose the Yukon Theme from the pros at iThemes.

Does your site need a “makeover”? Give us a call for a no-obligation conversation. 508-896-6803.